Apple nears deal to pay Google $1B annually to power new Siri, report says

Apple is nearing a deal with Google that would see the iPhone maker pay the tech giant roughly $1 billion a year for a custom version of Google’s Gemini AI model to power its overhaul of Siri, according to a new report from Bloomberg .

The move is a big one for Apple, which has traditionally relied on its own technology but plans to use Google’s model as a temporary solution until its own AI becomes powerful enough, including to power a slate of upcoming features for the voice assistant.

The custom AI model’s 1.2 trillion parameters — a measure of the software’s complexity and capability — would far exceed the level of Apple’s current models. For context, the current cloud-based version of Apple Intelligence uses 150 billion parameters, meaning Google’s model would be roughly eight tim