Authentic Brands Group Names Daniel Schachne as SVP of Reebok

Authentic Brands Group has hired former Nike and Jordan Brand executive Daniel Schachne as the new senior vice president of Reebok .

According to the global brand development and licensing company, Schachne will lead Reebok ’s global growth strategy, working closely with licensing partners, retailers and brand ambassadors to “sharpen its focus on sport and culture on a global scale.”

Alongside Steve Robaire , global executive vice president of Reebok, Authentic noted that Schachne will fuel Reebok’s brand momentum and growth worldwide.

Prior to joining Reebok, Schachne most recently served as general manager of Jordan Brand’s performance sport business in North America. He led the Jordan Brand basketball business in the U.S. and drove strategic expansion across golf and the Jorda