Tanaja Hill had just had her straightened brown hair cut into a cute pixie style shortly before her graduation from Rutgers University-Newark in 2018. However, on the morning of the ceremony at the Prudential Center in Newark, she didn’t have the hair products to make her hair photo-worthy, and there was no place where she could quickly pick up hair products. “I just remember thinking how there’s a beauty supply store literally right across from Prudential, where graduation was,” Hill, now a Black woman entrepreneur, said. “But it wasn’t open in time for me to go there and, you know, do something to my hair.” She ended up hiding her hair under a mortarboard. It wasn't what she had hoped for, but the incident helped form the idea for her new business. Two years after her graduation, it had

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