Luminate has announced a new global data partnership with Tencent Music Entertainment (TME), marking the company’s first data collaboration with a chart that measures music engagement in China, the companies announced Wednesday (Nov. 5).
Under the agreement, Luminate, Billboard‘s longtime data partner, will integrate streaming and sales metrics from TME’s platforms — including QQ Music, Kugou Music, Kuwo Music and JOOX — into its music data platform CONNECT. The data will be reflected on CONNECT in the coming weeks and integrated into Billboard‘s global charts on a date yet to be announced. This marks the first time Chinese music market activity will be measured and reflected on the Billboard global charts.
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