The era of the “one cocktail too many” is quietly slipping into the past. Because right now? The fizz-and-buzz wave of THC-infused drinks is crashing hard into the booze beach. Case in point: one recent survey found 77% of THC-beverage drinkers say they’ve slashed alcohol since making the switch, and over 20% claim they’ve quit drinking entirely after adopting a THC-sipper. In the first quarter of 2025, U.S. sales of THC-beverages also doubled in Michigan (up 112 %) and jumped 79% in Ohio over the same period, according to a report from BDSA, a leading cannabis market research firm. It’s no wonder, the cannabis-beverage market is set to grow from roughly $1.5 billion in 2024 to a multi-billion dollar powerhouse in the next decade.

Since hemp-derived THC became federally legal through the

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