The Motion Picture Association (MPA) has sent a cease-and-desist letter to Meta, objecting to Meta’s use of Instagram filters inspired by the PG-13 movie rating system for content moderation targeting users under 18.

The MPA argued that Meta’s claim of alignment with the PG-13 rating is “literally false and highly misleading” because Meta’s automated content filtering does not follow the curated, consensus-based process used for official film ratings.

The big picture: The MPA emphasized that PG-13 is a registered certification mark, and unauthorized use by Meta could undermine public trust in the established rating system. • Meta previously announced that Instagram would limit content visible to users under 18 using filters inspired by the PG-13 system as part of their new safety measu

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