“Always be selling.”

It’s a basic tenet of the capitalist system that New York City’s new Socialist Mayor-elect Zohran Mamdani rejects. But when he was elected Tuesday night, Gov. Kelly Ayotte saw an opportunity to make a sales pitch for New Hampshire.

“My message to business owners in New York City is this: Come to New Hampshire,” Ayotte said Wednesday as she announced a new marketing campaign in Manhattan. “We’ll help your business make the switch, and you’ll keep more of your hard-earned money!”

Using mobile billboards on Gotham’s streets, Ayotte’s message is aimed directly at Mamdani.

“NYC Business Owners: Mamdani got you down? Come on up to New Hampshire for no Communism, less red tape, and less taxes!”

Another billboard reads: “Safe. Prosperous. Free. What New York used to be.”

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