Inside Out Acquires The Simple Folk Brand

In keeping with its environmental advocacy, Inside Out, the global holding company that was started by Suzy Amis Cameron has acquired green-minded brand, The Simple Folk.

Known for its organic womenswear, childrenswear and baby clothing, the lifestyle brand plays up well-being, transparency and responsible production.

The deal marks Inside Out’s first U.S. consumer acquisition and underscores its mission to redefine how business interacts with people and the planet.

Terms of the transaction were not disclosed.

Amis Cameron, Inside Out’s founder and chief executive officer, said: “Inside Out is about reimagining how business interacts with both people and planet. We found a lot of potential in The Simple Folk’s genuine connection to its community. By welcoming the brand into our ecosyst