Consumer engagement platform MoEngage on Wednesday (November 5) announced that it has raised $100 million from existing investor Goldman Sachs Alternatives and new investor A91 Partners as the company accelerates global expansion with North America now contributing the largest revenue share.

With this round, MoEngage’s total funding exceeds $250 million.

The fresh funds will accelerate innovation across MoEngage’s Customer Engagement Platform, with a focus on expanding Merlin AI, a suite of AI Agents, including its newer Offer and Campaign Decisioning Agents, that help marketing and product teams at B2C brands launch campaigns faster and scale conversions with AI decisioning.

Glance, for example, reduced campaign go-live times by 50% using Merlin AI. MoEngage will also expand its go-to

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