As is tradition, as soon as November hit, London began putting on its Christmas cloak. Starting with the West End lights and culminating in the Trafalgar Square tree, the city’s landmarks are one by one coming to life throughout the month. Today is Selfridges’s turn.

Christmas is so important at the iconic British department store that its creative teams usually start working on the year’s theme some time in April (I know, because I worked there between 2022 and 2023). This year, for the first time, the retailer is taking on a brand collaborator: Disney.

For the next two months, the windows of Selfridges stores in London, Manchester and Birmingham will be covered in Disney animations, while carrying bespoke products created in partnership between Selfridges, Disney and over 70 brand part

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