Snapchat is preparing for a major artificial intelligence upgrade that could change how millions of users interact on its platform. In a landmark move, Snap Inc. has entered a $400 million cash-and-equity partnership with Perplexity AI — the rising search and answer engine known for its conversational approach to knowledge discovery. The collaboration aims to embed Perplexity’s advanced AI directly into Snapchat’s chat interface, with global rollout beginning in early 2026.

The announcement has already made waves in the market, sending Snap’s shares soaring by nearly 16 percent in after-hours trading. Analysts view the partnership as a strategic step toward strengthening Snapchat’s position against competitors like TikTok, Instagram, and Facebook — platforms that dominate in advertising b

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