Zalando in Q3 “sustained its profitable growth trajectory”, the German e-tail giant said on Thursday. And although not all of its numbers headed upwards, management was clearly happy with the direction of travel.

It reported gross merchandise volume (GMV) growth of 21.6% to €4.2 billion and revenue growth of 26.5% to €3 billion, but this was driven predominantly by the inclusion of About You in its figures.

On a pro-forma basis, GMV grew by 6.7% and revenue rose by 7.5%, fuelled by a strong performance of both Zalando and About You, reaching just over €3 billion.

B2C revenue rose to €22.75 billion from €2.15 billion and B2B was up to €277 million from €239 million.

Profits based on one key metric rose, albeit by a smaller margin than GMV and revenue. Adjusted EBIT increased to €96 mil

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