The University of Manitoba launched a new centre on Tuesday that aims to get people thinking differently about business.

The Chiu Centre for Business Serving Community at the I.H. Asper School of Business will “foster cultural change in capitalism through research, training and promoting business models that address social and ecological crises facing humanity,” the Winnipeg-based university announced in a news release.

The centre was made possible because of a $5.4 million donation from Eleanor and Wayne Chiu, Calgary-based founders of Trico Homes and the Trico Charitable Foundation. Wayne Chiu is a U of M alumnus.

Business Prof. Bruno Dyck has been named the inaugural director of the centre.

“In the next 10 years, we as a society, as a business school and (as a) university need to th

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