CLAREMONT, CA - A small thrift shop in downtown Claremont has rebranded itself as "vintage" to increase prices by up to 800%. Business experts are calling the rebrand a genius marketing move that will drive sales.

"My shop wasn't doing so well," said shop owner Amber Clarofil. "Our sales numbers were good but everything was so cheap that we couldn't break even. It was an unsustainable business model."

She continued, "That's why we rebranded as vintage to justify the massive price gouging I've always dreamed of."

According to sources, items that would normally sell for 1 or 2 dollars, such as used coffee pots or broken VCR sets, are now selling for hundreds of dollars. The store is also popular among collectors looking for broken toys and oversized t-shirts.

Clarofil claims the rebrand

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