Laalo - Krishna Sada Sahaayate has turned into an unprecedented box office phenomenon. The Gujarati devotional drama recorded the best day of its run yesterday on its 4th Wednesday, collecting over Rs. 3 crore. The total box office gross has reached Rs. 14 crore (Rs. 10.50 crore nett).

Released four weeks ago, the film had a limited initial response, with the first day of about Rs. 5 lakh. It showed no signs of a potential breakout and closed its first week at around Rs. 40 lakhs. In its second week, the film lost a lot of its showcasing to Diwali releases. It continued with decent occupancies, but collections were taking it nowhere. At that point, one would be forgiven for thinking that this will be it for the film. In the third week, it gained some showcasing, and it responded to that,

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