Summary • 43% of Gen Z now prefer social video platforms like YouTube and TikTok over traditional TV • Time spent streaming video is rising to over 4 hours daily, while traditional TV viewing declines • Streaming revenues are forecast to grow by 18-19% annually due to the shift to short-form content like "microdramas"

A massive shift in media consumption is officially underway, with nearly half of Gen Z preferring YouTube and social video platforms over traditional TV or paid streaming services.

According to Activate Consulting's Technology & Media Outlook 2026 report, a notable 43% of Gen Z now depend on platforms like YouTube and TikTok for media and news, indicating a clear preference for immediate, digestible content. The report also notes the rapid growth of "microdramas," whi

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