Rama Duwaji, the wife of New York City Mayor-elect Zohran Mamdani, will make history as the city's first Gen Z first lady — though the 28-year-old has largely stayed out of the spotlight, she has played a key role behind the scenes. According to CNN, Duwaji helped shape her husband’s campaign branding, finalizing the distinctive yellow, orange and blue color palette as well as the bold iconography and font that became hallmarks of his campaign. She’s also credited with elevating Mamdani’s digital strategy and social media presence, serving as a major source of private support throughout his political rise, according to the outlet.

Despite skipping debates and major public appearances ahead of Election Day, Duwaji celebrated her husband throughout his mayoral campaign. On June 24, after fo

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