India’s quick-commerce boom is showing no signs of slowing down. In 2024–25, platforms like Blinkit and Instamart processed orders worth ₹64,000 crore (about US$8 billion), and analysts expect that figure to triple to ₹2 lakh crore by 28. Evidently, consumers now value speed, trust, and reliability as much as price. As the sector matures, profitability and operational discipline are replacing the growth-at-all-costs mindset.

Behind these numbers lie the marketplaces' rules many sellers overlook. Algorithms, compliance checks and trust signals often determine who succeeds and who fades out. To understand these rules better, we spoke with Shweta, Program Manager at TikTok (ByteDance) and former Senior Product Manager at Amazon, with an MBA and MS in Business Analytics. She is also a For

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