The Latin Recording Academy announced Thursday that it generated approximately $200 million (195 million euros) in economic impact from its multi-year sponsorship agreement with the Regional Government of Andalucía. The show took place in Seville in 2023 — the first time the awards were held outside the United States.

The $200 million figure accounts for a total of three consecutive years of presence in the region, as found in an Economic and Reputational Impact Study conducted between 2023 and 2025 by global communications and corporate affairs company Atrevia.

Arturo Bernal, minister of tourism and Andalusia abroad, said the deal brought an “extraordinary direct impact on the region and the Andalucian economy,” adding the Latin Grammys brought visibility and “strengthened our prese

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