The same week Shein opened its first physical store in Paris, France calls for an EU probe. Photo: AP PHOTO

The European Union must take action against Shein, say French government officials, claiming the Chinese online retailer is in breach of the bloc's regulations due to the sale of child-like sex dolls and banned weapons on its marketplace.

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France moved to ban Shein over the illicit products on Wednesday, prompting the company to suspend its marketplace in the country as it reviewed how third-party sellers operate on it. It had already halted the sale of all sex dolls worldwide.

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