Before we get to the money in Indian women’s cricket, let’s talk about celebrations, or rather, the lack of them.

After the Women’s World Cup final, reporters asked a BCCI official whether there would be a victory parade or any public event for fans to celebrate their champion team. His reply? That he and his colleagues were flying to Dubai the next morning for an ICC meeting.

Another official, after glibly describing the women’s triumph as India’s “1983 moment,” was asked what came next for the women’s game. The best he offered as an answer was “very many things”.

Just like the Indian women team’s performance in the 2017 World Cup put greater spotlight on the women’s game and put pressure on the BCCI to give it more attention, the 2025 victory will once again force their hand. To be mo

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