At a time when the beauty curious are getting younger, Shay Mitchell is unveiling her latest business venture: Rini, a skin care brand for kids , ages 4 through 12.

Named after the Korean slang word for “kiddo,” the brand — founded by Mitchell, Esther Song and Matte Babel — will be comprised of daily essentials and play-focused innovations, starting with the Hydrating Hydrogel Mask, the After Sun Hydrogel Mask and the Everyday Face Sheet Mask, which comes in three designs — a puppy, a unicorn and a panda. All five masks are available now. Prices range from $5.99 to $6.99.

The idea for Rini sprang from the parenting experiences of Mitchell, Song and Babel that revealed a need for clinically approved and dermatologist-tested skin care innovations for children. One instance, in partic

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