When Bill Gates published his recent open letter on climate action, critics rushed to accuse him of going soft on climate change . But the real story isn’t about retreating, it’s about redefining how we move forward. And he’s right: fear-based messaging, however accurate, has reached the limits of its effectiveness. If we want to unlock action at the scale required, we need a new narrative that brings more people along, one that doesn’t overwhelm, and instead shows people how climate solutions can enhance health, strengthen communities, and improve financial well-being.

Consider what’s happened in just the past few years. In eastern China, air pollution has fallen as a massive buildout of wind, solar, and clean energy coupled with strong air pollution policies have begun to cur

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