There are many strange beauty ideas that are tied to aging. One of them? That women of a “certain age” should never have long hair. In the past, women may have felt obliged to limit their hair’s length as they hit middle age—but as the 2020s have ushered in a new era of acceptance, including a welcome move towards embracing our true selves, shunning societal expectations around how we “should” look in favor of what makes us feel good. The option to wear your hair however you want at 70 is very much a part of that.

“We are moving away from the ideology that women of a certain age need to have their hair cut short,” agrees Dom Seeley, Color Wow's international creative director. “It’s all about what makes you feel confident; what defines your style and personality. There is nothing wrong

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