Digitally Inspired Media, an integrated communications agency known for its culturally relevant digital experiences and strategic storytelling, has secured the integrated campaign mandate for OM SYSTEM, a legacy brand formerly known as Olympus Cameras.

The account win follows a multi-agency pitch and marks a key step in OM SYSTEM’s rebranding journey in India, reaffirming its 85-year heritage to customers and distributors.

Digitally Inspired Media is leading OM SYSTEM’s national rebranding campaign with a holistic approach—leveraging its expertise across digital media planning and buying, PR, and creator partnerships. The agency’s responsibilities include developing and executing a unified strategy that builds consumer trust, celebrates OM SYSTEM’s legacy, and introduces its new identity

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