Vanity Group, a member of La Bottega Collective, luxury hotel amenities, has signed onto Canopy’s Pack4Good initiative, committing to eliminate Ancient and Endangered Forests from its paper packaging supply chains and accelerate the shift to lower-impact alternatives.

From shipping boxes to amenity kits, paper is a significant player in the hospitality sector’s environmental footprint. Each year, over 3.1 billion trees are logged for paper packaging, many from the world’s most climate and biodiversity-critical forests.

Choosing circular and vital-forest-free packaging options isn’t just good for the planet, it’s good for business, helping brands reduce risk, align with sustainability goals, and get ahead of evolving legislation.

Belinda Shu, Global Head of Quality, Regulatory and ESG at

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