Fences can be a comfortable place, but some of us are here to step in, to sweat & show up, because the more we sweat, the harder it is to fail. That’s the message at the heart of Rexona’s new campaign, ‘Maidan Mein Utro’, fronted by Smriti Mandhana.

In a country where women continue to redefine boundaries every day, Rexona’s new campaign goes beyond the product, it’s a cultural statement on participation & confidence. The film, set against the electric energy of a cricket field, becomes a powerful metaphor for every space where confidence is tested.

It captures Smriti Mandhana walking onto the field with purpose, her voice echoing through the stadium – “Some of us are not here to sit, but to play. Not to lose, but to win. Not to fear the sweat, but to own it.” Her words set the tone for

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