Pier-Andre Cote from the Israel Premier Tech team rides during the 11th stage of the Spanish Vuelta cycling race in September.

Canadian company Premier Tech is ending its association with an Israel-based cycling team that has been the target of several recent protests.

The company said in a statement Friday that it will end its co-title sponsorship of the team formerly known as Israel-Premier Tech effective immediately.

The development comes a month after the team announced a plan to rebrand after a tumultuous 2025 season.

“Although we took notice of the team’s decision to change its name for the 2026 season, the core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor,” the company said in its state

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