×Fischberger's Variety - Exterior

Fischberger's Variety in Milwaukee's Riverwest neighborhood

When Sarah Fischer and her former husband moved to Milwaukee’s Riverwest neighborhood 27 years ago, they thought they had found the perfect spot to raise their family. The housing was affordable, the neighbors friendly, and the location central to Downtown with easy access to other parts of the city.

One thing was missing. At the time Riverwest didn’t have much of a commercial district and lacked the kind of businesses she felt a young family could visit while going for an afternoon walk. As someone who while growing up loved visiting Ben Franklin stores, F.W. Woolworth outlets, and other so-called five-and-dime retailers with her mother, Fischer felt the absence of such simple shops undermined

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