WPP announces that WPP Media has been appointed by Reckitt to manage its media planning and buying across 21 European markets.

WPP Media will develop strategy and activate across Reckitt’s portfolio of trusted health and hygiene Powerbrands – used by millions of people every day for their quality and superior science – including Durex, Nurofen, Strepsils, Gaviscon, Veet, Dettol (known as Sagrotan in Germany and Austria), Finish and Vanish.

WPP will support Reckitt’s growth strategy, powered by the WPP Open marketing platform, which enables collaboration across a diverse range of data sources beyond just traditional IDs, data from ‘walled garden’ platforms, and retail media networks, without ever needing to move or share the data.

Cindy Rose, CEO of WPP , said: “Reckitt brands are

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