The Indian women’s cricket team scripted history on Sunday, lifting their maiden Women’s ODI World Cup trophy. The landmark victory has not only brought home the coveted title but also triggered a massive surge in brand value for India’s trailblazing cricketers, who are now set to cash in on their success.

According to management firms handling them, top performers like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues could see their market value soar by over 50%, translating to endorsement deals worth more than ₹1 crore each. The brands lining up range from automobile companies and banks to FMCGs, alongside the usual categories like athleisure, lifestyle, beauty, personal care, and education.

Tuhin Mishra, MD and Co-Founder of Baseline Ventures (which manages Mandhana, Richa Ghosh,

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