Asian Paints has collaborated with Spotify for its musical property, I-POP — a platform celebrating India’s pop movement. The brand introduced a visual element to the event, combining music and colour for attendees. The invite-only gathering brought together Spotify Premium subscribers and music fans for an evening of performances and creative engagement.

The Spotify I-POP property spotlights pop music’s modern revival powered by today’s social media-driven, audiovisual fandom. By taking this movement from digital to on-ground, Spotify aims to build a space where young fans can engage with their favourite artists live.

At Spotify I-POP, Asian Paints brought its artistic touch through a specially designed mural inspired by music and celebration. The artwork showcased the brilliance of

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