A sudden and powerful wave on the Tenerife coast has left eight people injured, with three in serious condition. The injuries primarily resulted from impacts against the pier and rocks, as well as complications from falling into the sea. Tragically, a woman was pronounced dead at the scene despite efforts to save her.

The injured individuals were swiftly transported to various health centres, including the University Hospital of the Canary Islands, North Hospital, and Hospiten Bellevue University Hospital. Among the injured, three are reported to have sustained significant leg and hip injuries.

The incident occurred as holidaymakers were sunbathing when a massive surge of water unexpectedly crashed onto the beach, knocking many off their feet. Eyewitnesses described the scene as chaotic, with onlookers screaming as tourists scrambled to escape the incoming tide. A video capturing the moment has circulated on social media, showing the wave smashing against the rocks and sending people fleeing.

Canarias, a coastal safety platform, shared the footage on Facebook, highlighting the dangers of ignoring red flag warnings. They captioned the video, "Prevention, please," emphasising the need for caution in such conditions. Authorities have reiterated the risks associated with swimming during rough sea conditions, especially following a troubling increase in drownings in the Canary Islands this year.

From January to September, 48 people have lost their lives due to drowning incidents in the region. In response, the Canary Islands Government has initiated a public awareness campaign aimed at reducing these tragic occurrences. Local officials are urging residents and tourists alike to exercise caution near the sea, particularly in light of the strong swells and heavy waves currently affecting the area.

Manuel Miranda, the Regional Minister for Territorial Policy, stated, "Last year, our coasts and swimming pools claimed more lives than our roads. We must restore respect for the sea. This campaign is vital to tackle the high number of fatal aquatic accidents we continue to see every year in the Canary Islands." The call for increased awareness and safety measures comes as the region grapples with the ongoing threat posed by its unpredictable coastal conditions.