NOVATO, Calif. -- When it comes to data storage, most everyone has lost media and files to crashes, mechanical failures, physical damage, or worse.

"My computer suddenly threw me an error code and the SSD disconnected from my computer," wedding videographer Hayley Mead says. "Did I seriously just lose two terabytes of irreplaceable wedding footage in the span of like 30 seconds? Yes."

"The problem I have with my phone was that it went through a snow blower," surgeon Mark Wade says. "I had my life on the phone like we all do."

"My oar drips onto my phone. My phone stops working," singer/songwriter Kesha says. "I write music. I have over a thousand voice memos on my phone."

Whether critical business files or precious family photos, losing data can leave people feeling hopeless. DriveSav

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