CHENNAI: Apple’s Vision Pro was supposed to the brand’s next big thing. But the sales figures and consumer adoption have been lukewarm to say the least. Now Samsung has entered the fray with its Vision Pro challenger. The Samsung Galaxy XR debuted in October 2025 at virtually half the price of Apple’s mixed reality headset and is currently available for purchase in the US and South Korea. Will the XR finally give this category some much needed impetus? That’s the USD 1,799 question.

It's been over two years since Apple unveiled the Vision Pro at WWDC 2023. AR or mixed reality headsets were billed as the next big thing with the iPhone making way for mixed reality by the 2030s. Analysts and industry observers spoke about a paradigm shift in our screen interactions that would move away from

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