After clinching the long-awaited World Cup, India’s women cricketers are set to reap rich rewards off the field as their brand value soars to record highs.

Top stars like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues are expected to see their market worth jump by over 50%, with endorsement deals now projected to cross ₹1 crore each, according to their respective management agencies.

A wide range of brands from automobile giants and banks to FMCG, lifestyle, beauty, and education sectors are reportedly queuing up to sign the World Cup heroes, marking a new era of visibility and commercial success for women’s cricket in India.

Tuhin Mishra, MD and Co-Founder of Baseline Ventures, which manages Mandhana, Richa Ghosh and Radha Yadav, and Karan Yadav, Chief Commercial Officer of JSW

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