The International Air Transport Association (IATA) has released its 2025 Global Passenger Survey, revealing a significant shift in how travelers prefer to navigate the air travel experience. The survey found a strong preference for modern technology — from digital boarding passes to biometric security — to enhance the journey.

The survey also notes key differences between regions and passenger demographics, showing the balancing act that airlines and airports must juggle to keep their customer bases happy.

IATA Survey Shows Passenger Faith In All Things Digital

The airline industry has undergone a major digital transformation in customer service over the past couple of decades. According to IATA , this has only accelerated in recent years as airlines increasingly adopt digital

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