After creating a larger-than-life unrolled yoga mat for last year’s CIIE expo, Lululemon unveiled a “well-being playground” for this year’s CIIE.
The athleisure brand’s two-story booth — filled with vibrant colors and playful elements — is meant to invite both professional guests and consumers to “move, play and experience a state of well-being where body and mind move as one,” said the brand in a statement.
As visitors enter the booth, they are first greeted by “Shrinking Runners,” a large-scale art piece created by the artist Geoff McFetridge, before seeing the brand’s hero products across six key categories — including Yoga, Run, Train, Tennis, Golf and Lifestyle. Visitors can also discover the 10-year evolution of the Align franchise, one synonymous with the brand.
With an emphasi

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