By choosing the Parisian Marais for its first store outside Scandinavia, Danish menswear brand Les Deux has secured more than just a retail outpost. For Andreas von der Heide and Kristoffer Haapanen, the co-founders of the label they launched in 2011, the opening marks a pivotal step in its international expansion. FashionNetwork.com met the thirty-something duo in the hushed ambience of an English-style café on Rue de Poitou, where they outlined an ambitious yet profitable, tightly managed development plan that underscores their commitment to the local.

In the space of ten years, Les Deux has evolved from a simple T-shirt label into a key player in European menswear, with a premium offer blending preppy influences with elegant streetwear. Another advantage that has appealed to independ

See Full Page