Bella Hadid is celebrating the expansion of her brand in style.

The 29-year-old model and entrepreneur came to celebrate the launch of Ulta Beauty in the Middle East over the weekend.

She first attended the ribbon-cutting ceremony at the newly opened Kuwait store at The Avenues mall on Friday (November 7), followed by an Orebella pop-up experience at the Mall of the Emirates on Sunday (November 9) in Dubai.

If you didn’t know, Bella founded clean fragrance company Orebella.

“The Middle East is my home, even if not necessarily geographically, but spiritually. It’s always been the dream to sell to the people that are family to me, and being in the Middle East now is such a huge accomplishment for us,” she said, via WWD.

@ahlanlivedubai #bellahadid just surprised her fans with a

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