EXCLUSIVE: (Contains affiliate links) A new sweet treat has become a UK favourite and it's not a crumble – and we've tried it and can confirm it's delicious, and will be ditching crumble View 2 Images Cakes of joy

A new sweet treat has become a UK favourite and it's not a crumble - and we've tried it and can confirm it's delicious. Brits are developing a taste for more adventurous flavours, new data shows, as Gulab Jamun is now searched over 1,500% more than classics like Sherry Trifle, Jam Roly-Poly (75% more) and Rhubarb Crumble (125% more). ‌

This trend coincides with Cake Box and Ambala launching their limited-edition range of egg-free cakes, slices and cupcakes. Inspired by some of South Asia's most beloved sweets – from Gulab Jamun and Pink Chom Chom to Pistachio and Du

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