India’s digital landscape is now the world’s biggest prize. With more than 900 million internet users, every major AI company, from OpenAI and Google to newer players like Perplexity, wants to get its foot in the door.

They’re flooding the market with free access, scholarships, and partnerships, but the move isn’t driven by kindness. It’s a long-term strategy: build user addiction first, charge later.

The Scale Story

India’s internet base is colossal, bigger than the population of Europe and growing by millions each month. It’s young, English-friendly, and experimental.

When an Indian user tries something new online, they’re not just testing it, they’re helping shape it. For AI companies, that’s gold.

A country with so many digital natives using mobile phones, learning through YouTube

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