In an unconventional twist to the traditional campaign trail, Chile's presidential candidates are embracing music to gain traction and win over voters in the upcoming November 16 election.

Evelyn Matthei, a conservative candidate, released a trap music video that quickly went viral, amassing 2.5 million views on YouTube. The video criticizes her opponents, far-right candidate Jose Antonio Kast and leftist Jeannette Jara, while also presenting her own policy plans.

Meanwhile, Kast has taken a different approach, launching a 15-song album across genres, gaining popularity on Spotify. These musical strategies are part of broader efforts to connect with young voters, who constitute a significant portion of the electorate.

(With inputs from agencies.)

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