Gold has been one of the best-performing asset classes in recent years, attracting significant retail participation. However, SEBI has issued a strong caution against purchasing digital gold offered on online apps and unregulated platforms. SEBI clarified that such digital gold products do not fall under its regulatory oversight, meaning no investor protection is available. These instruments may expose investors to counterparty and operational risks, raising concerns about trust and transparency. In contrast, SEBI emphasized safe and regulated routes such as Gold ETFs via mutual funds, Electronic Gold Receipts (EGRs), and Sovereign Gold Bonds, all available through registered intermediaries. Experts urge investors to verify whether their digital gold provider is regulated — and avoid unreg

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