After a decade building her eponymous brand in New York, designer Tia Adeola is now relocating her entire supply chain to Nigeria. Her Fall/Winter 2025 collection, titled From Lagos with love, will highlight local artisans and Nigerian craft, including cowrie shell beadwork and screen printed Ankara on satin. Adeola is also working with local creative talent, from models and photographers to hair and makeup teams.

“It made sense to bring my 10 years of experience in New York back home and reinvest that knowledge and those resources in Lagos,” she says. “There’s so much talent here, but the infrastructure hasn’t caught up yet. Many people don’t even have phones with cameras, so I had to be physically present every day, checking every piece myself. It’s been challenging, but it’s also rewar

See Full Page