We knew inviting our old journalist-turned-communications pro Greg Abel would involve a walk down “Free The Birds” memory lane but Nestor did not bring him to Koco’s Pub on the Maryland Crab Cake Tour to talk about the past but instead to question the future of the Orioles brand and Baltimore sports media and marketing with a lifer chronicler and fan of Charm City glory.

Nestor J. Aparicio and Greg Abel discuss the Orioles brand and Baltimore community engagement. Nestor highlights his Maryland crab cake tour and his positive outlook on Baltimore. Greg praises Nestor’s pivot from sports to celebrating Baltimore. They debate the Orioles’ marketing strategies, emphasizing the need for authentic community engagement. Greg mentions his firm’s work with the Baltimore School for the Arts and th

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