In today’s tight marketing environment, every dollar must deliver maximum impact. While traditional broadcast media still serves brands with unlimited budgets, savvy marketers in Wilmington, Newark, Middletown, Dover, and beyond are increasingly turning to addressable targeting through Connected TV (CTV) and Streaming Audio to eliminate waste and enhance performance. This shift is not just about following trends; it’s about embracing a more efficient and precise approach to reaching your most valuable customers.

Connected TV: The Digital Powerhouse

Connected TV has firmly established itself as the fastest-growing advertising channel in digital media. What began as a pandemic-accelerated shift has become the dominant viewing behavior for most Americans.

Average daily CTV usage in the U.S

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