Footasylum is making a play to expand its European presence.

On Monday, the UK-based footwear and sportswear retailer inked a new strategic partnership with Cologne-based sales agency, Mad Agency, to drive distribution across the DACH region (Germany, Austria, and Switzerland).

Under the new agreement, Mad Agency will represent Footasylum’s full brand stable as its exclusive sales agency for Germany and Austria. The partnership officially launches this month and will run for an initial term of three years.

According to Footasylum, the new deal “marks a significant step” in the company’s international growth strategy and reinforces its commitment to expand in key European markets.

Dan Moneypeny, vice president of international at Footasylum, said in a statement that the company is “deli

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