Microsoft recruits major influencers including Alix Earle to promote Copilot to younger consumers, aiming to close the gap with ChatGPT’s dominance.

Copilot has 150 million monthly active users versus ChatGPT’s 800 million weekly users, highlighting Microsoft’s struggle in the consumer AI market.

Influencer videos have generated hundreds of millions of views and Microsoft says the strategy is working, but analysts express doubt.

Microsoft Corp., eager to boost downloads of its Copilot chatbot, has recruited some of the most popular influencers in America to push a message to young consumers that might be summed up as: Our AI assistant is as cool as ChatGPT.

Microsoft could use the help. The company recently said its family of Copilot assistants attracts 150 million active users each mo

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