(Reuters) -Coinbase Global said it will launch a new platform that will allow individual investors buy digital tokens before they are listed on the cryptocurrency exchange, sending its shares up 4% in morning trading.

Growing interest from retail and institutional investors have boosted trading in digital assets, resulting in established players in the sector looking to expand their services to tap the multi-trillion dollar market.

Coinbase will host about one token sale a month on its new platform using an algorithm to determine how tokens are allocated to investors. Investors will be able to submit purchase requests during a one-week window.

“Token issuers coming to market today struggle to get their tokens into the hands of real users while building deep exchange liquidity. Coinbase

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